Brilliant Super Bowl Commercial from Motorola

Motorola’s genius marketing department hit Apple with a Super Bowl commercial. I think a lot of people wouldn’t understand what Motorola is inferring about Apple, so I’ll explain it.

For reference, here’s some great commercials from Apple:

Apple’s 1984 commercial…

And Apple’s 1985 Super Bowl commercial…

And Apple’s tribute to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently…

Since those commercials Apple has started locking down users into doing things one way in iOS.  Apple’s way.  Apple didn’t allow certain applications from their competitors (such as Google), won’t allow applications that give shell access, and recently blocked users from purchasing books from Sony.  The misfits, rebels, the troublemakers are no longer welcome. Apple is becoming the very thing they were against in 1984…

Motorola takes advantage of Apple’s current practices with subtle references back to Apple’s 1984 and Lemmings commercial in their Super Bowl ad…  

2 thoughts on “Brilliant Super Bowl Commercial from Motorola”

  1. Wow! As a new Apple user, I haven’t noticed any major problems yet. I know Leo Leporte doesn’t think much of the iphone compared to the Android. I do like freedom of choice though!

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